Getting Started

You have an idea for a killer t-shirt. You may even already have a design you’re planning on using. But wait! It’s one thing to design a tee, but it’s a totally different thing to create one that people will love and wear. But here’s the thing: 

Every t-shirt has an intended audience, whether you realize it or not.

If you don’t already know who would want to buy your shirts, it’s crucial that you find—or create—that audience. Whether you’re an artist looking to promote your own personal designs or an entrepreneur hoping to establish your own brand, the first step to launching a successful campaign on Teespring begins with identifying and clarifying a niche of individuals within an audience who will be interested in your unique tees. 

So let’s put the physical design on hold for a moment and get conceptual first. 

what counts as an audience?

An audience is a group of individuals that share an interest. These groups are everywhere, even in places you might not realize, and between individuals you might not associate together.

Here are some examples:

  • Rap music aficionados

  • Basketball fans upset their favorite player switched teams

  • New Yorkers participating in an annual Cancer Walk

  • A university intramural sports team

  • Kale lovers in San Francisco

  • Fans of abstract and non-conventional art


List five audiences that you’d want to design a t-shirt for. Try to come up with at least one for each of these categories: those with a shared interest, people talking about a controversy, a group that you’re a part of. 
Audience #1:

Audience #2:

Audience #3:

Audience #4:

Audience #5: