HOLIDAY UPDATE PART 1: Expanded Deadlines
EXTENDED HOLIDAY DELIVERY
What is the last selling day for holiday delivery? We’re expanding the final selling day for Domestic shipping to Dec 15th, and Dec 7th for International shipping. Domestic is considered as EU for Teespring EU region campaigns and US for Teespring US region campaigns. This applies to apparel units only. Stickers & Sticker-only campaigns must end on or before Dec 10th for delivery by Christmas.
How does this program work? We’ve negotiated with print partners, shipping providers & vendors to get you the best possible rates & service levels during this peak season. Teespring will subsidize a significant portion of the higher shipping rates & fulfillment costs during this peak seasonal period. For a modest investment of $2 per apparel unit sold charged to Sellers, each campaign ending between Dec. 11th - Dec 15th will qualify for guaranteed delivery before Dec 25th. Campaigns scheduled to end between Dec 11th - Dec 15th are automatically opted-into the extended holiday selling window. There is no upfront cost; the $2 per unit fee will simply be deducted from profits for each unit sold between Dec 11th and Dec 15th.
Note: We will maintain 2 days of "blackout" following the extension, meaning that Sellers will not be able to end campaigns on Dec. 16 & Dec. 17th. These blackout days are intended to help our network of partners effectively manage the surge of orders expected during the extended selling window.
How do I participate? Sellers can participate in this selling extension by simply creating a campaign that ends between Dec 11th and Dec 15th. The subsidized cost will only apply to apparel units that sell during these 5 days, from a campaign ending during those days. This is true for campaigns on the US & the EU platform.
What if I don’t want to participate / don’t want to be charged for holiday fulfillment? If you choose to not participate in this selling extension, you need to end your campaigns on or before Dec 10th in order for those shipments to arrive in time for the holidays. In order to opt-out of this program, do not launch campaigns that end between Dec 11th and Dec 15th.
EXTENDED BUYER SATISFACTION WINDOW
How long will Teespring extend its satisfaction window? Buyers have until January 31st, 2016 to reach out to our customer satisfaction team with any concerns to enjoy our 100% happiness guarantee on their Holiday orders. This timeframe applies to all campaigns ending between Nov 28 - Dec 15, 2015, regardless of when the order is received. There is no cost to Buyers or to Sellers for this program.
Will Teespring continue to offer extended satisfaction after the holidays? Campaigns ending after Dec 15th will remain eligible for our standard satisfaction window, which is 30 days after buyers receive their item.
HOLIDAY CONTEST SIGN-UP EXTENSION
Is it too late to win a prize in the Holiday Contest? Absolutely not! Tees the Season started on October 15th, and we will count any sales you've made since then towards your running total. Plus, we'll award prizes and gifts along the way to sellers of all levels. Read more and sign up on our blog!
Holiday Update Part II: Expanded Marketing Reach
TEESPRING EMAIL MARKETING PROGRAM (Beta)
What is Teespring launching? We’re launching an email marketing program which will allow participating Sellers to amplify their profits on Teespring, with no additional work or effort.
How does it work? By opting into the Teespring Email Marketing program, Sellers can generate passive income by allowing other Teespring campaigns to be marketed to their past Buyers. In return, Sellers will have their active campaigns marketed to other Teespring Buyers. Many of these Buyers were previously unable to access additional content or campaigns, so they will be incremental new customers for most Sellers. The new program is optimized and actively managed, to mitigate the risk of sales cannibalization.
What kind of content will past buyers be seeing? Starting this holiday season, Teespring will launch a series of emails focused on showing a wide variety of campaigns to a diverse audience of shoppers. Whether your design pops up in a “best of” category or rises to the top in a “best of” promotion, these emails are focused on helping high quality campaigns reach a broader audience.
Who profits from the sale? If a Buyer makes a purchase stemming from one of Teespring’s marketing emails, each seller - including both the “originator” (the Seller who first brought that Buyer to Teespring) and the “converter” (the Seller who created the converting campaign) - will receive an equal cut of the proceeds. Teespring will deduct a small marketing fee to cover its costs.
Why is Teespring launching this program? Expanding Seller success is a priority for us, and we truly value the high quality designs and customers you’ve contributed to the Teespring network. Through the Email Marketing Program, we hope to unleash incremental sales opportunities for all of our Sellers, and in doing so create new monetization opportunities for all.
In recent months, we tested Teespring email marketing campaigns with Buyers. The results showed that we can drive a 10 - 15% increase in sales without affecting the performance of existing Seller email campaigns. Millions of people have purchased Teespring products, many of them purchasing several items. With so many data points, we have a better understanding of what types of items a given Buyer will purchase next. With this insight, we can make sure the right products end up in front of the right customers. We are confident that the sales generated from the email program are incremental to Sellers.
What can I do to have my designs be featured in Teespring marketing? Make sure to opt-in to our Email Marketing Program! We’re always looking for high-quality, engaging designs that will encourage repeat shopping.
Is this a global program? Currently, this program is for Teespring US-only, but we hope to expand it to include Teespring Europe soon.
FAQ TEESPRING MARKETING BOOSTERS PROGRAM (Beta)
How does Teespring's Marketing Boosters program work? Today, Teespring offers a free retargeting program that generates sales by putting your campaign in front of Buyers who have visited campaigns on Teespring, but didn’t purchase on their first visit. This program drives a significant portion of overall sales on Teespring, and we will continue to offer this service for free to all Sellers. This is a part of our Basic Boosters feature.
We are now announcing the rollout of an additional feature called Premium Boosters: an automated way for Sellers to generate extra sales via a pay-for-performance (CPA) advertising model. This new feature enables Sellers to get even more exposure via retargeting. Again, the Basic Boosters program - which offers free retargeting - will continue to be available to all Sellers, even if a Seller has not opted-in to Premium Boosters.
With Premium Boosters, Sellers contribute a portion of their profit margin to the existing Teespring retargeting budget - so that our collective dollars can be pooled to reach a wider audience. For every sale Sellers make via the Premium Boosters feature, Sellers contribute $4.00 and keep the remainder of the profit. You will not be charged unless a Teespring ad drives you a sale.
How can I view which sales have come from Teespring Marketing Boosters? The GET variables table in Seller campaign analytics will indicate which sales have come through this program.
How much will this cost Sellers? Where will this charge appear? For sales driven by the Premium Boosters program, you will contribute $4 from your profit margin. There is no risk to the program and the $4 advertising contribution will only be deducted on sales directly driven by the Premium Boosters program (after the purchase is completed).
How do I participate in Teespring Marketing Boosters? To participate in the program, Sellers must opt-in to the Boosted Marketing program in their Dashboard Settings.
What if I don’t want to participate in Marketing Boosters? If Sellers created their Teespring accounts before November 11, 2015, they will be opted-out of boosted retargeting by default. In order to opt-in, Sellers will have to do so manually by visiting their Dashboard Settings and checking the option for Boosted Marketing.