Welcome to the promotion section of Teespring University! 

You’ve made it! And if you’ve made it this far, you’ve already done most of the work. That means you’ve already identified, researched, and understood your tee’s intended audience, and created a relevant and resonant design for them. 

Now you need a way to get your t-shirt in front of your intended audience.

And we plan to tell you how. But first -- if you haven’t already -- we recommend reading through our Audience and Design chapters to bring you up to speed and make sure we're all on the same page as we move forward. 

Most first-time Teespring creators don’t have prior marketing or promotional experience, so if this is your first time, you are not alone. Here’s the rundown. There are two main ways to promote your tee: 

  1. By Directly interacting with your audience.
  2. Facebook Ad targeting.

Both methods can be useful in a variety of different cases. In this chapter, we will guide you through how to apply these methods to your own campaigns and make them a success. If you have additional questions feel free to reach out to us on our answers page.

Universal Tips on Relating to Your Audience

Okay, let’s get started by thinking about promotional strategy. The strategy will depend on your intended audience and where you’re most likely to find them. 

Admittedly, there are an infinite number of ways to promote your tee. The most efficient and effective method, however, directly depends on your relationship to your audience.

first, let's ask ourselves:

Does my audience know who I am? Do I have their personal emails?

If your answer is yes:

Good job! You’re on the right track. Your next step in optimizing your promotional strategy is to strengthen and utilize those existing relationships. Best practices include regularly keeping in touch and maintaining engagement. See Email Marketing to Keep in Touch and Reengage for a guide on how to connect with and retain a preexisting following.

if your answer is no:

In this case, you’ll need to “build” your audience yourself by using Facebook advertising. Check out Facebook Ads to Reach Unamassed Communities for best practices on how to use Facebook ads. 

Remember:  each campaign is different, and therefore each must uniquely identify the best way to reach its potential buyers. In many cases, a successful campaign will utilize some combination these two strategies to engage their audience. 

Depending on what you’d like to learn next, choose the section most applicable to your method of promotion. 

Discount Codes

Discount codes are an incredible way to reward loyal customers, incentivize early purchases, and create excitement around the unique products you create.

How to create discount codes in 3 easy steps

1.  Go to your Teespring Dashboard and select the “Promotions” tab

2. Create your “Promo ID” and select your discount amount (i.e. free shipping, monetary discount such as $5, or a percentage discount like15%), you can create a custom discount name (i.e. FREESHIP, 50OFF, etc.) or just use the auto-generate button circled in the image below. Then you can set the expiration date for the discount code and lastly, make sure your discount code’s status is switched to “on”.

3. Now add the discount code to the end of your campaign URL by adding “?pr=PromoID”. Make sure to test your URLs before sharing them with friends, past buyers, or in your advertisements!

And that’s it! When someone clicks on your campaign URL featuring the discount code this is an example of what they’ll see:

                                       Display currency depends on your buyer’s location (GBP, USD, EUR)

                                       Display currency depends on your buyer’s location (GBP, USD, EUR)

How to use discount codes to increase sales

1.Reward Your Past Buyers using the Buyer Message Tool + Discount Codes
Jesse purchased one of the soccer tees you created a few weeks back for $14.99. As a result, he’s put into the “Soccer Fans” audience you created using Teespring's Buyer Message Tool. Now, you can message Jesse and other buyers of your soccer tee with a special discounted link that they can use towards your new soccer tee campaign.

2.Offer Early Purchase Incentives to new buyers
Stephanie realizes the frequency of unit sales significantly increase once the first 3 items are sold on her campaign. To speed up the initial purchases on her campaign, she creates a Facebook advertisement featuring a discounted link (i.e. “15% off today only!”); this discount is only available on the first day of the campaign (to create a sense of urgency).

Keep in mind: Discount codes can be especially effective when used in conjunction with the Buyer Message Tool

Email Marketing to Keep in Touch and Engage

Most of you who are reading this will have either a larg-ish social media following or direct access to a special kind of group. In other words, you personally know fans who in turn know who you are, and each wants to get in further contact with the other.

In this chapter, we’ll go over best practices for engaging your audience through email. As you probably know, emailing potential customers is a big responsibility. Unlike a Facebook Newsfeed or Internet web drivel, the email inbox is a personal space for direct conversations with buyers. It is also the most direct path to establishing a respectful and long-term relationship with buyers.


One of Teespring’s coolest features for creators is the opportunity to email all past buyers (given you’ve successfully sold items on the platform). This is a useful tool when you want to publicize new, but similar campaigns or relaunch an ended campaign. To send an email to your past buyers, just click “messages” in your seller dashboard.

buyer message.png

You can create a list to email by grouping the buyers from multiple campaigns, or just email the buyers from an individual campaign.


Examples of ways to use Teespring's Buyer Message Tool

Publicizing a new product
If you want to publicize a new campaign to your old buyers, make sure you use a similar subject line to the original campaign so that the same people will be interested. Consider using Discount Codes to thank past buyers or incentvize purchases on a new campaign!

You should only re-launch old campaigns and email your buyers if you truly believe they will be interested in the same tee. Otherwise, you risk seeming spammy. If you do decide to re-launch an old campaign and message previous buyers, we encourage you to at least wait a minimum of three weeks after the end of the orginial campaign. This gives your customers time to wear their shirts around, pick up some compliments and generate buzz.

Mistakes to avoid
Avoid emailing the same buyer groups more than once a week with the same content. Make sure to use the buyer message template available; if you prefer to use the custom template try to include images and links to your campaign.


Use Buyer Messaging in conjunction with Discount Codes to increase sales on new campaigns.

list building and maintenance

If you don’t have a list of your potential customers’ emails and want to learn how to build one, you’ve come to the right place. If you do have a list, consider using an email marketing service to maintain and continue growing it. To learn more about email marketing services, skip to the next section. 

How to Collect Subscribers
First, put together a list of contact information from people who want to hear from you. If your buyers already follow you on your social channels and enjoy your content, chances are they may want to hear from you on a more personal level—like via email.

Second, embed sign-up forms on your website or Facebook page. As you post content and drive traffic, your list will grow. Include a call-to-action (CTA) to drive sign-ups at the end of blog posts or in Facebook page posts.

Third, be sure to collect your subscribers’ names and email addresses so that you can pen a personalized introduction to all of them. If you are running a larger scale website, you can find a more detailed guide to building an audience here.

How to Segment
Segmenting, or divvying up, your list of customers based on specific criteria is a great way to send specific and relevant newsletters and product updates to your following. Segmentation can include city of residence, age, product interest, and other custom criteria. Relevant emails will perform far better than more general emails in terms of opens, clicks, and conversions—as well as boost customer loyalty.

The more emails you send, the more you’ll learn about your audience in terms of email behavior — e.g. message click-through rate, device preference, what subject lines generate more opens, what products generate the most clicks, etc.

How to Grow
If you distribute great content it's likely your subscribers will share and forward your content with others…driving more people to subscribe to your channels. Keep in mind that not every email you send has to promote a product; you can also send emails with information about campaign updates, interesting articles and funny images.


Brainstorm 5 topics for posts that could get users excited about hearing from you more. Write up your favorite one and post it! 

email marketing Services

If your following is growing faster than you can manage, there are numerous email marketing services to help you maintain your email list, design your emails, send them, and keep track of their performance all in one place (of course, if your email list is still small, these services won’t be necessary). Some of the most popular email marketing platforms includes Mailchimp, Bronto, Streamsend, and Silverpop.  Mailchimp is particularly user-friendly. Fees start to kick in based on the number of emails you send or by number of subscribers.


If you have a large enough email list, it is good practice to test and keep track of which subject lines, body copy and imagery perform best with your audience so you can always use the most effective ones.

Most email marketing platforms will have built-in dashboards and tools to help you do this. Check out Vero’s Conversion Funnel Image for more information.

Open rate
When looking at email marketing, the most relevant metric you should be paying attention to is “unique opens.” This refers to how many distinct people viewed your email, and excludes the individuals who may be opening over and over again. To boost this finding, you can test your “from name,” your subject line title, and the first few words of your email. Remember: when testing, only change one variable at a time! Otherwise you won’t know which variable is causing changes to your metrics.

Click rate
In addition to unique opens, you should also be looking at your “unique clicks”. To optimize for a higher number of clicks, you can try adjusting the placement, color and design of your CTA button. You can also alter how you display your product image. Your audience may react better to seeing the front and the back of your tee versus just the front, or seeing the shirt on a live model versus a flat design.

Conversion rate
A campaign’s “conversion rate” is the number of people who buy in relation to the number of people who land on a page. This information can be extremely helpful for measuring the success of a given email campaign. If the conversion rate from an email is low, it could suggest that the information was misleading or that the readers were expecting to find something other than what they did. For more specific metrics, you can add Google Analytics UTM Paramaters to your in-email links to see how well different emails perform. For more information on how to do this, check out Vero’s guide here.


When you run your first email campaign, send two subject lines and see which has a higher ‘unique’ open rate. When you run your second email campaign, use your higher performing subject line and alter the body copy to try to boost your ‘unique’ click rate.



Keep in mind: Emailing past buyers is best done in conjunction with other marketing techniques. While many people may want to buy again, it’s unlikely that you will see the same sales volume from past buyers.

Crafting Your Email Campaigns

In short, the best way to craft a great email is to feature great content. Now that you've checked out our Email Marketing section, it's time to learn more about designing a conversion-boosting email to send to your subscribers.


Great subject lines grab your audience right away. If people are bored by your subject line, the body could have the world’s greatest content but it won’t matter because no one will see it. Here are a few suggestions for writing a killer subject line: 

Keep It Short
You aren’t trying to tell your readers the whole story in the subject. You are simply trying to catch their attention to get them to read the email itself. Famously, the top-performing Obama campaign email had a subject line that consisted of simply “Hey” followed by a first name. Keep in mind, however, that extreme simplicity only works in situations where the recipient knows the sender and wants to hear from them.

Try Asking a Question
This is a way to get reader’s mind churning. By asking a question, you get a reader to think about how you can answer it for them. Commercial real estate firm Sperry Van Ness once asked subscribers “Were we boring you?” in an email designed to elicit feedback. They were welcomed with a huge open rate and apologies from subscribers for not being more involved. The apartment hunting app Zillow similarly asked users, “What can you afford?” In doing so, the company promised to help with a common issue (the rent is too damn high!) while asking a question that their audience likely often asked themselves.

Be a Person
Even if you are writing to a list, you are still a human being writing to other human beings. There is no need to come off as stiff or robotic, especially if you will be available to personally respond (which you should be)! As the social news site Buzzfeed once said in a daily email, “Not cool, guys.” By giving your readers a little tease from time to time, you make an otherwise mass communication feel like a personal one-on-one.

from name and address

This is a good place to include your company or group name. You can immediately establish trust by letting the reader know they are receiving a message from a company they know—without wasting space in the subject line itself. A popular way of doing this is setting a “from” name to read NAME from COMPANY (i.e. Avery from Teespring).

body copy

The bulk of your emails will likely fall into one of two categories: newsletters or promotional. Instead of exclusively sending emails about your upcoming products, keep your followers up-to-date with quality content related to your company site or business developments. Variety is good.

Open With Relevant Information
In addition to the subject line and name, readers will see a preview of your email based on its first few lines. This is yet another opportunity to draw them in and increase the eyes you have on your content and product.

Keep It Short (still)
Capturing the average reader’s attention is a struggle. Get to the point as quickly as possible. Minimize your use of text. Focus on imagery. Does every sentence and word serve a function? If not, kill it!

Single, Prominent Call to Action
Your call to action (or CTA) is the instruction you give to your audience regarding what you want them to do. The CTA should be prominent and clearly marked. If you include images, you should also include a text link in case the reader views his or her email in a browser that does not automatically display images.

Newsletter Content
To gain your subscribers’ trust, write to them with other news and updates about your group—don’t just try to sell them on your product. You don’t want to be marked as spam!


The purpose of your email should be clear from its design. If you are trying to sell merchandise, your product should be visibly apparent to a viewer without them having to scroll down to see it. Just as subject lines and body copy should be concise, email design should be clean. Avoid multiple columns or excessive colors and imagery that may draw attention away from the main focus of the email. See below for an example of a clean and simple email from Teespring.


- Write 25 potential subject lines.
- Write 3 variations of your email.
- Create 2 different designs.
- Mix and match to create the email that you like best.

Utilizing Social Media to Get in Touch

If you’ve reached this point of the tutorial, you likely know where your audience lives online and you’re looking for tips on how to successfully, respectfully and effectively engage potential buyers. Good news! The biggest advantage that you have when targeting a predefined and congregated audience is the fact that, well, they are already predefined and congregated. Sweet. 

Social channels like YouTube, Facebook, Twitter, Pinterest, Instagram and Reddit (among others) are free, and provide direct access to potential buyers. They are also hubs for social sharing and potentially the best way to spread the word quickly about your design. 

So how do you tap into your audience’s online presence?

Effectively promoting content with social media depends on your audience’s level of engagement within each social channel. If your audience is active, passionate and engaged, you may only need to post once in the right place (though that’s rarely the case). More likely, you’ll need to post multiple times to a variety of different interest groups where your audience could potentially live.

To start, let’s review how best to optimize and respectfully post on social media channels. Here are some tips to get started.

create visual posts

People respond better to a cool image than a block of text, so always include a high-quality image of your design on your social posts. On your Teespring dashboard—under ‘Advanced Settings’—you can set parameters so that whenever someone shares your link, a clean and high-quality image will show up automatically.

keep it brief

The shorter, the better. Let the design sell itself! Some food for thought: according to Salesforce's Strategies for Effective Tweeting , tweets containing less than 100 characters receive 17% higher engagement than longer Tweets.

respond quickly

Friends or followers may ask you questions about the design directly through your page. Get back to them as quickly as possible. This way, your fans feel as if they are being heard and your answer will likely be read by others who have the same question. 

If you are having a problem with somebody asking questions on social media, take the conversation out of the public forum. Let them know that you are doing so in public so it doesn’t  look like you’re ignoring them.

share smart

Be respectful. You want to engage your audience, but you don’t want to overwhelm, or worse, annoy them. The more you post about the same design, the less people will pay attention! In a two-week campaign, it’s best to post the design on the first day, wait until the beginning of the second week to post again, and repost perhaps once or twice more as needed.

tap into your highest engaged fans

Find out who is really excited about your design and reach out to them.

Engaged fans are those who:

  • Like your posts

  • Share your posts on their profiles

  • Comment on one of your posts

Ways to further engage your dedicated base:

  • Thank them for their support

  • Offer discounts to share your shirt

  • Offer a free extra t-shirt for sharing

How to reach out:

  • Send direct messages

  • At-reply (@reply) or mention them in posts

  • Follow Friday (#ff) on Twitter

  • A shoutout on your FB page

  • Follow them back

  • Favorite or like their posts


Prizes are a great incentive to get your followers to share content. These can be anything from free t-shirts, a ticket to your band’s concert or even an original piece of artwork for the first four people who share the design to their networks. Include a link to the campaign to give third-party viewers the option to buy them immediately. And make sure the contest ends a couple days before the campaign ends—this way people who win the contest can be alerted and share their excitement with their friends while the campaign is still active. Additionally, non-winners may still want to buy a tee even if they can’t get one for free.

Prizes can also help bolster support for your Teespring campaign. The Youtuber Jahova offered to give away signed shirts and custom video game equipment to his viewers. The one qualification for the giveaway was that entrants had to submit a picture of themselves in a shirt from his Teespring campaign. Promoted in a video with close to 200,000 views, Jahova’s campaign ultimately sold over 2,000 shirts.

Facebook Ads to Reach Unamassed Communities

Welcome! Whether you’re here because you’d like to reach out to an un-integrated audience, or you’re hoping to use Facebook Advertising in conjunction with other forms of promotion—you’re all here for the same reason; you’ve heard about the power of Facebook advertising and you want to learn more. 

And powerful it is. The magic of Facebook ads lies in the platform’s ability to target specific demographic and psychographic niches. That’s a fancy way of saying you can advertise to people based on their age, location, interests and/or values.

You can target a huge range of qualities, whether you’re designing for women over 60 years old who live in Hawaii and love nachos, or men who speak Turkish and are nurses who went to college in Texas. Facebook Ads are extremely effective when you have a highly-specific niche in mind. The work you’ve put in earlier to narrow your niche will make promoting to them on Facebook a lot more rewarding. 

In five easy steps, we will go through the process of designing, creating, and managing Facebook ads—a very powerful and low-risk way to drive traffic, sales and success to your campaign. It may seem intimidating at first, but don’t worry! It’s not as hard as it looks. Many of Teespring’s most successful sellers utilize Facebook ads to promote their products, and they were all beginners once, too. 

Moving forward, we’ll use the example audience of passionate chihuahua lovers in Texas to guide you through the process of promoting your Teespring campaign using Facebook Ads.

Facebook Ad Basics

Facebook ads are a very powerful tool and they are also easy to manage. As the admin, you’re always able to control how much you’re spending on a given ad, down to the penny. 

We’ll go into more details later, but here’s the trick: you get the most out of Facebook ads by running multiple ads for multiple campaigns at the same time. Some will inevitably fail, but hopefully many will succeed as well. The ads that do well and get you sales will pay for those that fail. 

So, there are two types of Facebook ads that we’ll be discussing in this series: Newsfeed ads and right-hand column ads. Newsfeed ads run in (where else?) people’s newsfeeds and look almost exactly like normal Facebook posts. The advantage of these is that they can be socialized—people can like, comment and even share an ad. Additionally, these ads are placed in prime real estate—right in the middle of a Facebook user’s normal flow. Right-hand column ads are displayed in Facebook’s right column and share that space with other ads. The advantage of right-hand column ads is that they’re about 10 times cheaper to display. The drawback is that on average, the rate at which people click the ad tends to be about 10 times lower. Overall Newsfeed ads tend to be much more effective, but it’s usually worth running both types to see which performs better, since you can create both at the same time. 

Facebook structures its ads as such:

Campaign: This is the parent group. We recommend one Facebook Ad campaign per Teespring campaign.

Ad Set: You can have many ad sets within a campaign, each with its own budget. We recommend using multiple ad sets to separate your various targeting strategies. For example, one ad set might use interest targeting, while another might target based on field of study.

Ads: You can have multiple ads within a single ad set. We recommend keeping your targeting the same for all of the ads within a set, but varying the creatives if you want. Facebook will automatically try to determine which ad image or copy is the most effective.

Alright, now we’ve covered the basics. Now we’re ready to really get started and design and customize our ad.

Designing Your Ad Image

For a basic ad design, your Teespring dashboard offers a quick and easy image tool to provide you with standard ad backgrounds. Simply go to your dashboard, click on your live campaign, and then its settings. For optimal success however, we suggest using outside resources to aid you in designing a compelling ad for your campaign.

Designing a Facebook ad image is simple and quick once you know how! 

We recommend using Adobe Photoshop. If you don’t have Photoshop, you can use free alternatives including GIMP,, and web-based Pixlr.

A few tips in getting started:

  • Check out our in-depth tutorial on how to design your ad in Photoshop for free online.

  • Remember to pick the image most suited to your Teespring campaign for your audience - if you’re advertising a product to people in Florida during a heatwave, you probably don’t want to show them a hoodie. 

  • You want your image to stand out. To make your product pop, use a background ad color that is already in the design of your shirt. The opposite of your shirt color looks good, too.

  • Add free badges to give your ad some flare!

  • Check out as well! 

making a facebook page

To post a Facebook Ad, you’ll need a Facebook Page. You can either make one during the ad creation process, or prepare by creating one first separately. Remember: this is your new brand, and will be the name under which you’ll sell your designs with Teespring.

A few tips in selecting a brand and setting up a page:

  • Check out our in-depth free online tutorial on how to make a Facebook Page.

  • If the products that you sell on Teespring have a theme – say sports – think of a related name. If you’re looking to launch a variety of campaigns and don’t want to keep making new pages for each ad, select a brand that’s a bit more vague so you don’t have to create a new page for each new campaign. Something like “Funky Fresh Apparel” is vague enough to promote range of Teespring campaigns, whether it’s Chihuahua shirts or Tibetan disco hoodies.

  • Your Facebook Page represents a real business, because you’ll be using your brand to make money. 

  • Pick a square logo, at least 160 by 160 pixels. This will be your thumbnail image when you post ads, so keep the design simple and clean. It’s a good idea to use subdued colors – greys and blues as not to distract from the ad. You want the logo to look professional. Check out our design guide for some tips!

conversion tracking

We recommend setting up conversion tracking, which allows you to easily track the number of orders on your Teespring campaign that came directly from your ad.

All you need for that is your Facebook advertising pixel.

The way it works is simple: Facebook generates some lines of code for you to insert onto your Teespring campaign page. Every time someone makes a purchase directly from your ad, the code alerts Facebook. The order then shows up as a “conversion” in your Facebook dashboard. This is useful because it allows us to see how effective your ad is in real time.  By simply inserting this little bit of information, you can see whether or not it’d be smart to ramp-up your ad.

Here at Teespring we’re working to build a system that will make this process really easy and intuitive.  A simple three-minute step-by-step walkthrough on how to set it up is available for free online.  If you are interested in learning more about how to retarget your Facebook ads, we have provided a simple walkthrough for free online.

Creating Your Ad

Once you have designed your Ad photo, Facebook page, and you’ve set up conversion tracking, it’s now time to create your ad! Go to to get started, and select “Boost your Post” (i.e. Page Post Engagement) because you want your audience to engage with your ad. Check out our online tutorial on how to create your ad in Photoshop before jumping in. 

Create your ad in 3 simple steps

  • Write the headlines and descriptions that will accompany your ad photo.

  • Build your audience by targeting specific demographics to define your audience size.

  • Define your campaign budget and schedule.

When writing ad text

  • A call to action (CTA) is very effective - something like, “Grab this,” “Represent,” or “Check out.” 

  • Think about who you are targeting and what words and language he or she will relate to.

  • You don’t have to use all of the allotted 90 characters. Be precise. Keep it short.

  • Highlight the end date of the campaign and the quality of the products.

Building your ideal target audience

On Facebook, you have the ability to target over a billion people across the globe based on a variety of interests and characteristics. But the more you refine your target audience, the better you can tailor your ads—and therefore your products—to the people in that group. Instead of selling a t-shirt about wine to people who like to drink it, we can now design a shirt for people who like to drink wine, are over 45 years old and have a degree in physics. 

As we filter our audience, Facebook tells us how many people fit this definition that we’ve created with the “potential reach meter.” 

So what’s the ideal target audience size? There’s no magic number, but unless your target group is extremely enthusiastic about your design, we’d recommend targeting at least 1,000 people if you’re looking for 30 or more sales. Remember that if your audience is too broad, the ad won’t perform efficiently. So try to keep your audience under 400,000.

Here are a few tips for filtering your audience:

  • Remember: the Audience Insights tool on Facebook can be an extremely useful tool for doing market research BEFORE designing your shirt, but also provides insight into great mini-niches to which you can promote.

  • Note that people who are 45 years old and and over are more likely to share and buy a products via Facebook. Similarly, on average, women are slightly more likely to share and buy than men. Small statistics like this is useful for filtering down large audiences.

  • Get into the mindset of your potential buyer. What TV shows, movies, music, magazines, brands, and sports teams, do your potential customers have in common? “Interests” is probably the most important targeting feature. 

  • Note that when you target for more than one interest, they only add-up, not cross-reference. If your potential reach meter is too small, you can broaden your search by adding more interests. 

  • In general, when targeting your audience, you want to be as specific as you can, while also making sure that you still have enough people to target. 

Defining your campaign budget and schedule

We recommend starting with something low, say $10 a day, and then turning it up or adding different types of ads if the campaign is doing well. Often, top sellers will run a ton of ads at a low burn (small amounts). They then shut down the ones that aren’t performing after a day or two, while simultaneously amping up the spend on the ones with good metrics. The successful ads then pay for the ones that failed. 

Remember to stop running your ad when your Teespring campaign ends so you’re not wasting money on a campaign that has already ended.

Like most online advertising, Facebook sets the cost to display an ad through an automated bidding system. You can manually bid with how much you're willing to pay to display your ad, but for the most part we recommend doing an automatic bid strategy. 

Submit your ads to Facebook for review. As soon as Facebook approves it—which takes anywhere from a few minutes to a couple of hours—it’ll start displaying to your target audience. Boom!

Managing Your Ad

Once you have a few sales, you can better gauge the effectiveness of your ads. It’s important to keep a close eye on performance because you can see results almost instantly. Manage your ads at

A few things to keep in mind while managing your ads:

  • We recommend running multiple ad sets for each campaign. Create new ad sets for different targeting strategies. Spend more on the effective sets and pause the low-performing ones.

  • Until you see enough conversions, the “Click Through Rate” can act as a fairly good indicator of your ad’s effectiveness. A CTR of at least 3% on Newsfeed ads and over 0.2% on right hand column ads are fairly normal. 

  • Be patient! You should wait until you have a sample size of at least 1,000 Newsfeed impressions or 2,000 right-hand column impressions before deciding the fate of your ad. 

  • Remember to monitor your campaign’s success on Teespring since Facebook doesn’t account for all of your potential conversions.

  • We’ve found that a “like rate” of at least 1% is a good indicator. That is, for every 100 impressions, the ad will receive one like. Similarly, look for share rate of at least 0.2%, or one share for every 500 impressions.

  • For more tips on how to manage your ad, check out our free online tutorial

Keeping Perspective

You made it! How are you feeling? Perhaps ready to go, perhaps a bit intimidated. Just remember that there is a learning curve. Don’t give up! With a little bit of effort and exploration, everything will fall into place and your campaigns will be a hit. Many successful Teespring users utilize Facebook ads, but they didn’t learn it overnight. Neither will you. 

If you’re not convinced and need a bit of extra help, check out our online tutorial. And remember that you can always get help or reach out from our answers page.

Happy Campaigning!



We've said this before, but we'll say it again : success on Teespring comes down to three things. 

1 - Your Audience : Figure out how you're selling to, and how you'll find them

2 - Your Design : Make the tee that your audience will love

3 - Your Promotion : Get your tee in front of your audience.

Each one of these has their own section here in Teespring University. But what do they look like when you put them all together? We'll show you a few examples.

Example 1: Chihuahua Lovers

You've probably heard of finding a great "niche" on Teespring. Different than just a group of people, a niche is more specific. For example, rather than create a shirt for dog lovers we might instead create a shirt for Chihuahua lovers who live in Texas, and who are also female. 

Next, we want to create a design for our shirt that matches our audience. Sometimes it's as simple as the example ad we've included below! After we design the shirt, we want to create the image we'll use in the advertisement. Stick to a high-resolution image that matches the content of your shirt.

Next, we're ready to start with the creation of our Facebook ad. To learn more about Facebook advertisements, you can read our promotion section, watch our videos, or check out this comprehensive 101 guide from our friends at AdEspresso.

Our targeting here should look something like this:

We have a reach of 78,000 people. Awesome! Now let's set our budget.

We're all set! We have a Facebook advertisement ready for launch. 

Facebook Advertising 

The most successful campaigns find not only an audience, but an incredibly passionate audience. A few examples of topics that people are often passionate about: their hometown, their nationality, their political or religious affiliations, their careers, and their hobbies.   

Example 2: Married Male marathon runners

This time around, we're all about alliteration- married males who love to run marathons!  The intersection of that audience looks like this: 

Just like before, it's time to create our shirt design and advertisement. We wanted to create a play on the familiar phrase "He's A Ten," with a funky new twist that would speak to our target audience. Here's what we came up with!

Now that we've got our shirt and our advertisement locked and loaded, we need to sort out our advertising. Here's what we went with for this campaign: 

We can see here that we have an initial reach of 640,000 people. Hmm, that's a pretty large number! To figure out the best audience, we'll do a little bit of experimentation.

Let's create three separate ads, each with the same stipulations (location, relationship status, etc.) except for age. They'd each look something like this:

After 48 hours, we'll want to investigate the engagement and conversion rates on each ad. The ones that are underperforming should be stopped, and the ones that are performing the best should be given larger budgets and optimized even further (by testing location, for example). 

While experimentation requires a few extra steps, it allows you to find the most passionate members of your audience. Not only is this information valuable for future campaigns, it also ensures that you get the highest return on your advertising investment!


Facebook Advertising 

Sometimes you have an idea for a shirt, but the intended audience is intimidatingly large. Let's say we wanted to create a shirt for people who like welding, for example. Facebook tells us that audience is over one million people.

Rather than "bid" against all the other businesses and companies targeting that audience, a good strategy is to "layer" your audience. In other words, find a sub-group within that audience and create a shirt for them. 

Example 3: Welding Grandfathers

We've added another qualifier to our audiencenot only must they like welding, but they also must be a grandfather. This gives us a much more manageable audience, and a better idea of what our design should look like. 

Now we want to create a design and an ad that speak to both traits of our audience–being a grandfather, and being a welder. A popular trend in tees is to excite the audience with positive language or with a comparison. A few phrases we've seen on best selling shirts are:

  • "Some Men Play Sports, Real Men Play Rugby"
  • "I'm A Mom And A Lawyer - What's your Superpower?
  • "Made in 1955 - 60 Years of Being Awesome!"
  • "Chef - Because Culinary Beast Isn't An Official Job Title"

We'll do the same on our shirt - "Just Like A Normal Grandpa, Only Much Cooler." Additionally, we'll make sure that the background of the ad has an image that appeals to welders.

Take a peek at our advertising for this campaign - as you can see, it was pretty simple! By adding an extra layer to our audience, we were able to siphon a huge audience into a much more manageable one. 

For this ad, we set out with a test budget of $20.00 per day. Once we see engagement and conversion rates increase (to the extent that they both covered ad costs, and returned a profit) we'll increase our budget accordingly. 

Monitor your campaign's performance

Once you have set up all your tracking pixels (as described here), you'll start to receive data on your campaign's performance. So how can you use this data to inform your next steps? We’ll start by focusing on Facebook and Teespring analytics. These analytics can give us specific data and by cross-checking stats, we can avoid being misled by wrong data.


Lets say you launched your FB ad yesterday at 3 pm in the target market. You have set the budget to £10 per day and will have spent around £7 by this morning. That’s when you should first look at the statistics. Go and click on your ad campaign (that’s the folder your ad set and your specific ad are in). On the ad set level (where you can see your target audience and the budget you chose), click onto the one you want to analyse. This will take you to the specific ads level (where you created the ad content) which will look like this:

The following indicators and numbers are important to determine if your FB ad and Teespring campaign will be successful or not:

  • The “Cost” section for a PPE ad shows you how much you pay per engagement (i.e. how much money you spend for each click, like, share, comment etc.). A very good value is £0.03-£0.05. As long as the Cost Per Engagement (CPE) doesn’t exceed £0.13 you don’t need to worry too much. If the CPE is very high then the audience you targeted is probably not very interested in the product. That means that you either used an inappropriate design for this target group or you generally targeted the wrong people.
  • The “Click-Through Rate” (CTR) is a very important indicator. It tells you how many people who have been served your ad actually clicked on it. You should have a CTR of at least 4%. A very good CTR is around and above 8%. If the CTR is very low, it could be that the ad image or message is not appealing (so people don’t click on the link in the ad text), the design is not right for your target audience, or the targeting is not good enough.
  • It’s very important to always keep an eye on the “Total Spent”. Two of the most important indicators related to the total spent are the Return on Investment (ROI) and your net profit. In order to calculate these values, which will tell you if your ad is worth running or not, you need to have a look at the Teespring statistics at the same time. We will show you how to calculate these values in the section “Teespring Analytics” below.
  • The “Relevance Score” shows how successful your targeting is. The maximum score is 10. If you target the right audience (the people who will be most responsive to your ad), your relevance score will be 9/10 or 10/10. If it’s below 7/10, you’ll want to revisit your targeting and play around with the interests.

This gives you a good initial look at the performance of your FB ad. However, you will need a few more values from Facebook to get the full picture of your performance. To get more data, just click on “View Report” on top of the ad data line we just analysed. This is the Facebook ad report dashboard:

Click “Customize Columns” to select the indicators you want to analyse. Right next to that button is one called “Breakdown”. In there you can select divisions by country, age, gender, ad placement etc. It will show you all indicators separately for each of those groups (e.g. CTR for each country, website clicks for different age ranges etc.). This gives you further insight into what countries, age groups, genders etc. perform best (e.g. high CTR, many checkouts, lots of website clicks) so you can optimise your targeting in the future.

  • You want to view “Website Clicks” here. This number shows you how many people actually visited your Teespring campaign page through the ad. In a PPE ad, it is the number of people who clicked on the Teespring campaign link in your Facebook ad text. The higher the number the better. If a lot of people engaged with your ad (see number of “Results” in the first image) but hardly anyone went through to your campaign page then maybe the campaign link is not visible enough in the ad text, or you didn’t instruct the buyers properly to click on that link.
  • The last indicator we will note from Facebook analytics is “Checkouts”. This number tells us how many orders came through that specific ad. Keep in mind: you will only see this data if you have installed a conversion pixel on your Teespring campaign page and if you linked the conversion pixel to your ad (see step 7). If you haven’t done this, don’t worry: if you only run one ad to your Teespring campaign, then you can simply look at the numbers of sales on the Teespring campaign page.

Facebook’s data is not always 100% accurate. For example: If someone shares your ad with a friend and that person clicks on the website or makes a purchase, Facebook very often doesn’t record those website clicks or sales. In order to make the right decision we also want to have a look at other data sources like Teespring analytics.

teespring ANALYTICS

To access Teespring’s analytics, simply go to and insert the url of your campaign. Here you will see:

  • Sales by date
  • Sales by advertising tool (message buyer function, cross-sales, etc)
  • Product styles purchased
  • Product colours purchased
  • Visitors by date
  • Visitors by location
  • and much more...

You can optimize your future campaigns if you know what colours and styles were most popular in that niche. You'll also get an idea of the best selling days.

The Analytics section will also show:

  • Number of successfully placed orders
  • Profit per order
  • Aggregated profit in USD

The most important thing here is the aggregated profit as you can now compare your profits to your "Total Spent" on Facebook ads and calculate the ROI.


How can I make a data based decision now?

Now you know where to find all the data you need. To make the data analysis easier, we've created this Excel sheet. Just download it and then proceed with inserting the respective values in the right columns.

Once you have an overall picture of your campaign's performance, about 12-36 hours after you launched the ads, it's time to make some decisions:

  • No conversions (i.e. sales) after the first 12-24 hrs but high engagement (low CPC, high CTR): Let the ad run for at least another half a day (because those stats imply that you have good targeting but maybe the design is not appropriate). If you still don’t have any sales after that extended period then turn off the ads and review your design. If sales start to pick up then let the ad run on and monitor the data closely during the following days to make sure you are not losing any money.
  • No conversions and little engagement: Turn off the ad immediately. Revise the targeting especially but also the design.
  • Break-even (profit generated by sales equals the ad spend): Let the ad continue running and check it again a couple of hours later. As long as the campaign breaks even you should let it run on. Always monitor these ads very cautiously because as soon as the ad spend exceeds the profits made by sales, you should turn off the ad. If sales pick up and your campaign becomes profitable then you can increase your budget by up to $10.
  • Many sales (5+): Increase the budget by up to $15 straight away.

Then, every morning cut the losers, reward the winners (i.e. increase the budget if appropriate) and check again in the afternoon for the ones you are unsure about.

If you get very few or no sales, you’ll want to review the whole campaign process:

  • Is the price too high? (lower price)
  • Is the design not suitable for that niche? (review design and slogan)
  • Is the design right but am I addressing the wrong people? (review targeting on Facebook)
  • Do I catch the attention of my audience properly? (change ad text, shorten and simplify the campaign description)
  • Do I offer the wrong products? (For example: Do I only offer male products but are a lot of my website visitors female?)
  • Are there any mistakes in the design, description, ad? (check particularly if you use foreign languages)
  • If you have tested a niche with 3 designs and you still don’t have any sales then just move on to a new niche! Don’t get hung up on one niche!

Google Analytics combined with Teespring analytics and Facebook ad statistics give you a full overview of how your niches behave and how your ads and campaigns perform. You can make adjustments to your future campaigns and to your targeting in your ads according to these insights.


Using Google AdWords to Drive Sales

Adwords Overview

Advertising on Google Adwords can be a powerful way to raise money for a cause or drive sales. AdWords allows you to bid on keywords that people are searching for on Google and serve an ad to those searchers. This allows you as the advertiser to ensure that the people who you are serving an ad to are high quality leads.

For example, if you are bidding on the keyword “Air Force grandma t shirts” in order to show an ad for Air Force grandma tees, you can be fairly certain that people searching for that keyword are looking to purchase Air Force grandma shirts specifically.

This focused targeting can be a great tool when you are running a Teespring campaign that revolves around a generic searchable topic, a recent event or a new trend. Recent events and new trends are inexpensive and drive big engagement well because of how the Adwords auction works. You can purchase ads pertaining to new events inexpensively because there was previously no search volume around the keywords pertaining to that event or trend. This is great for you, the advertiser, because you are able to drive cheap click traffic to your Teespring campaign from people who are actively looking to buy your product. Even if these searchers don’t convert, they are likely to share your campaign via social media.

AdWords Example

Here is an example of a highly successful Teespring campaign that used Google AdWords in order to capture search traffic to raise money for a great cause. The campaigner was kind enough to share their methodology with us. In this case they absorbed the cost of ad spend, using the tees as a way to augment their donation.

This Je Suis Charlie shirt was launched following the tragic shooting at the satirical French publication Charlie Hebdo. In the days following the event there was an influx of “Je Suis Charlie shirt" related traffic on Google search. The campaign creator, looking for a way to help those trying to give back, was able to sell over 1,600 tees and donate $22,800 to the Committee to Protect Journalists from the proceeds. Due to their quick response, the Springer maximized the donation by driving tons of traffic to the campaign at extremely low CPCs (cost per click) with a high conversion rate.

JSC_total1 copy.png

Although many sales came directly from Adwords, many sales also came from people who landed on the campaign page and shared with friends on social media. People are particularly inclined to share a campaign when it strikes a chord with a cause they care for.

How to do it:

Keep Your Keyword List Tight

Only include keywords that directly pertain to your Adwords campaign. This will ensure that you are not serving an ad to people who have no interest in purchasing a t-shirt. It will also show Google that your ad is of high quality, which will help lower your CPCs.

If you need help with keyword expansions, you can utilize Google’s Keyword Planner tool to give you ideas or see a current keyword’s average monthly search volume. Keyword planner lets you see how many times a month people search for a keyword so you can understand what people are searching for and how often. It also gives you a sense of how much the keywords will cost.

Develop Targeted Ad Copy

This may seem like a no brainer but it is a very important step with can greatly affect your click through rate and quality score. A good quality score from Google can get you better positioning and lower prices.

Use the headline to precisely describe what your campaign is. For example: “Je Suis Charlie T-Shirt.” Next use the description lines tell the searchers more about your product, for example, “Help show your support and get the limited edition shirt now.” Lastly, be sure that your display URL is the URL of your campaign and that your destination URL is the same.


Set Your Bids According to Your Goals

You can either set a maximum bid for each keyword in your keyword list or you can use Google’s automatic bidding tool which varies the bid to increase your ads chance of being shown. To ensure you don't spend more than your target budget for a click, use Google's auto-bidding system. With Google's system, you can set your "Maximum Cost Per Click." If you need average CPC ideas per keyword, the Keyword Planner can be a great tool to utilize for insights.

You can also set the maximum you’d like to bid per conversion by turning conversion tracking on. This ensures that you don’t spend more on ads than you earn from selling tees. You must have at least 15 conversions in 30 days to use this. Read more about getting it set up here.


Keyword Optimize Your Teespring Campaign

In order to take advantage of the benefits a high quality score has to offer, make sure that your Teespring campaign page contains keywords that relates to the keywords you are bidding on in your Adwords account. You can do this by including words in the campaign title and description that are hyper-specific and related to your ads. If your campaign page doesn’t have relevant keywords your quality score will go down. Google will believe you to be misdirecting clickers of the ad to an irrelevant landing page and providing a bad experience for its users as a result.

You're All Set!

Just be sure to set an end date on your AdWords campaign that reflects the end date on your Teespring campaign. 

While this particular case study refers to a charitable campaign, Google Adwords is an amazing tool for any campaign related to a recently trending event that people are searching for. 

Using Pinterest Ads to Drive Sales

For many Springers, Pinterest is a go-to tool for design inspiration and niche research, but few have managed to tap this booming platform as a viable sales avenue. This page will teach you the key features of Pinterest ads and how to leverage them to help high-quality campaign get off the ground and continue selling over a long period of time.

Pinterest ads are still in beta, so not everyone will have access off-the-bat. We are trying to help as many Springers as possible get started. If you want access put your information on this form and we will try to get you started ASAP!

what is pinterest?

Pinterest is an online photo-sharing platform which allows its users to “pin” (upload) images, browse other users’ pins, and “repin” (share) their favorites on their own profiles. Pinterest is a heavily visual platform with a dedicated community of enthusiastic users looking to find inspiration and discover new things. Pinterest allows its users to collect images that express their personal tastes and interests, as well as save and share items that they want to own. This makes it a fantastic place to advertise products in a highly visual and engaging way.

Here’s a sample of one of our Pinterest boards:

sample pinterest board

Notice how pins emphasize images over text, and how boards are formatted so that images fill the whole page. Try a few sample Pinterest searches and you’ll see that pages are often crowded with visually striking images from many different sources. The site layout and content might present a different aesthetic from what you’re used to on other ad platforms. In contrast to the fleeting and often “spammy” content that performs well on Facebook, successful pins on Pinterest are generally high quality and trendy, yielding long lifecycles within the pin-o-sphere.

Read more about it here.

advertising on pinterest

Aside from higher quality content, Pinterest ads stand out because:

  • You’ll bid on keywords and pay only per clicks- similar to Google Adwords!

  • Your pin’s half life will be much longer than any other social network. Even when your Pinterest ad campaign is completed, you’ll still get residual, organic sales over time.

The principle of Pinterest ads is simple: you tag your bid on keywords relevant to your campaign, and when a Pinterest user searches one or more of those keywords your ad is displayed. Pinterest ads, like Pinterest posts, are dominated by a single large image with a small text caption, and if a Pinterest user likes your image, they can re-pin it, sharing your ad and spreading your message.

Keyword based bidding allows you to laser-focus your targeting on terms that buyers are searching for. Although you bid on specific queries you want your ad to show up for, Pinterest bidding uses broad-match targeting which means that you can plug in highly specific terms without worrying about eliminating relevant traffic.

For example, if you made a fitness shirt with a squatting pun on it you would want to bid on a variety of specific terms related to squatting fitness tanks like: “fitness tank top,” “funny squatting puns” and “workout motivation tank top.”

One of the best things about Pinterest ads is their long tail. Your pin can keep generating sales even once your ad campaign has ended. Once your pin gets its first re-pin, it starts its journey through the “pin-o-sphere”, where hundreds or even thousands of pinners will re-pin your design. Sales from re-pinned pins are organic and come at no additional cost to you!

Check out these two Teespring tees that went viral organically. Pay close attention to how they got thousands of free views weeks and even months later!

Compare that to a Twitter ad:

The Pinterest Demographic

So now that you understand how to target your Pinterest audience, let’s talk about who you should aim to target. The large majority of Pinterest’s audience is female, and they tend to like quality garments and designs. Keep this in mind not only when you are creating your design, but also when you select the perfect product to print it on.

This audience is trendy and fashion forward, so reflect that demographic in the product you choose! The Bella Flowy Tank and the Teespring Women’s Private Label tee are good choices as these stylish brands may be more appealing to pinners than a Hanes Tagless or Gildan product. Tank tops have also been a huge hit on Pinterest, so don’t forget to add one as an option to every campaign.

How to Target

Campaigns that do well on Pinterest tend to be fashion forward, specific and topical, often with a focus on lifestyle. Good Pinterest campaigns target specific groups or interests and timely events, though they do not need to be as specific as Facebook-driven campaigns or as timely as AdWords-driven ones.

Here’s an example of a great Pinterest campaign that did well by appealing to a niche audience via their affinity for a lifestyle.

“I love naps, movies and long walks to the fridge.”

In their targeting, this seller used a creative keyword list in order to generate thousands of repins over 7 days. The advertiser then paused the Pinterest ad, re-launched the shirt design, and captured the residual, organic sales for free! This product has had 64 sales so far ($638 payout over 2 campaigns) on $483 spend. We predict it will continue to get free organic sales.

To create this highly successful Pinterest ad, the seller used 10 different terms. Some of the most clicked and repinned searches were “lazy movie night outfit”, “funny movie tshirts”, “girls night in outfit,”“outfit ideas for girls night,” “funny lazy quotes,” “lazy day outfit ideas” and “lazy day tshirt”, but the seller also included dozens of other terms. Some of the specific ones and related to the design, like “movies”, “naps funny”, and “clean eating”.

If utilized wisely, Pinterest Ads can provide an unchartered surplus of traffic to your campaign and help you break into the realm of everlasting campaigns with residual sales. Here are some tips to help you along the way.

1. Catchy Ads. Ads on Pinterest aren’t like ads on Facebook. Create an ad with a high aspect ratio (longer) and with a white or neutral colored plain or textured background. This will produce a beautiful pin and encourage repining. Take some time and search around Pinterest for what gets repined to get a sense of how to make great content.

WARNING: DO NOT put a price anywhere on your ad asset or your pin description! The same goes for “Limited Edition,” “Limited Time Only,” or “X hr./days left.” Pinterest will quickly disapprove your ad and pinners will not engage because it is perceived as spammy and low quality. Your ad should emphasize the visual appeal of the product.

2. Tag Your Pins. You can tag the original pin and the promoted pin so you can track organic vs. paid sales. In order to promote a pin, it must have a source URL so make sure you assign a UTM to that source URL to distinguish it as ‘organic’ after pinning it. Then when you promote the pin in the ads dashboard, input a new source URL with a UTM to distinguish it as a ‘paid click.’ If you don’t input a new URL, it will inherit the original source URL with your ‘organic’ UTM.

3. Target Relevant. When choosing your keywords be sure to include everything that is relevant to get as many repins as possible. For example, in the “I Love Naps” example, ‘food’ was one of the keywords.

4. Targeting and Bids A-Hoy. Pinterest recommends starting with a max cpc bid of $1.20 and we have seen good success with this starting bid. We have also seen success starting bids as low as $0.80. Generally, we do not layer on any location, device or gender targeting. However, the option is there if needed. After your pin has a few days of data you can begin optimizing by pausing keywords that are performing poorly and lowering your max CPC. How low can you go?

5. Impressed With Impressions? Be prepared to see a lot of impression volume and a lower CTR when compared to Facebook. This is totally normal with Pinterest and they acknowledge it. A 0.1% CTR is not bad at all.

6. Quality Over Quantity. The main key to Pinterest is high quality designs and garments. Always use trendy, fashionable designs that look more designer-ish. Always use the higher quality garments like American Apparel and Bella. Pay attention to trends and trending garments as well, Pinterest users are very fashion forward and would prefer to pay a little extra to purchase something of quality.

7. More Repins, Less Problems. The more repins your promoted pin receives, the higher the chance it has of bringing you residual sales over a longer period of time. Pins tend to last a very long time and travel throughout the “pin-o-sphere” via repins. Pinnners repinning your campaigns has the ability to provide you with sales, even after your ad campaign has ended - turning a profitable campaign into a really profitable campaign. You can do this by making sure that your image and ad looks great. If you really want to play the repin game, you can experiment with running ads with broader keywords.

8. Negative ROI - Not So Fast! Although we would never recommend running a negative ROI campaign, using point number 7 above, we have seen campaigns run a negative ROI in the first 7 days using ads that turn into a positive ROI campaign the second 7 days without ads. 

And there you have the key features of Pinterest ads, what sets them apart, and what they can do for your Teespring campaign.

In the coming weeks, Pinterest will be debuting a number of new features. Pinterest ads are fairly new and using them is an evolving field. Check back soon for more info on this new features and what it means for your Pinterest ad campaign.

For now, you’re ready to use Pinterest ads for successful campaigns. Keep Calm and Pin On!


The Ten-Step Checklist to Success

1) Pick Your People : Before you make your design, think about who you want to buy your products.
  • Do you have a group you’re already a part of?

  • Do you have an audience in mind that you’re not yet a part of? Is there a way to join, or find that audience?

  • A few examples:

2) Play Investigator : Research, research, research that audience.
  • What are they passionate about? What would they be willing to get in an argument about? 

  • What would they know that people outside of their audience wouldn’t?

  • What shirts currently exist for that audience, if any?

  • Where do they hang out, online or offline? 

3) Get Inspired : Build your design, choose your products.
  • Check out other apparel options on Instagram, Pinterest, Dribble, Reddit, Facebook Communities, and anywhere else they might congregate.

  • How does your audience talk? What sort of humor do they relate to?

  • Know of any good puns or popular memes? Any relevant current events? 

  • Here's a good example of inspiration for a wine-themed shirt: 

4) Get Creative : Build your design, choose your products.
  • Make sure that your design is original! To learn about intellectual property, check out our guides

  • For a higher profit margin and a lower base price, choose a one or two color design.

5) Use Teespring Tools to Boost Sales : Utilize tools & features in your dashboard
  • In your Teespring account you'll find tools like storefronts, buyer messages and promotions.

  • Increase campaign visibility and sales using features like upsells and the Teespring marketplace; you can opt-in for these features within your seller account settings

6) Promote Your Campaign : Tell the world about your tees!
  • If you're promoting your campaign organically (without any paid advertising)...

    • Commit to a specific number of posts as well as a way to evaluate each and optimize accordingly.

    • Focus on your champions - create more of those!

  • If you'd like to use paid advertising to promote your campaigns...

    • AdEspresso offers a great 101 guide to Facebook advertising. 

    • When launching a new Facebook ad, let it run for about $25 worth of spend over a 12 - 36 hour period.

7) Track Your Campaign : Use pixels to get more insight
  • Now that you've got a basic understanding of Facebook Ads, it's time to delve a little deeper and look into Conversion Tracking, Retargeting and Google Analytics

8) Monitor Your Results : Make data based decisions
  • Keep an eye on your campaign’s performance.

    • Use Teespring Analytics and tracking pixels to gain insight like sales per date, sales by advertising tool, best selling products and colors, buyers by location and more!

    • Use Facebook Analytics to track important metrics like conversions, costs, reach, CTR, clicks and ad spend.

  • Review your results to make a data based decision; after 12 - 36 hours if your ad is not getting conversions or engagement it's time to stop the ad and revise targeting, tee design and/or ad image.

9) Scale & Experiment : Maximize your winning campaigns
  • If you've found a winning campaign...

    • Scale Up: If your campaign and ads generated a lot of engagement and conversions launch them again and increase ad budget to expand your buyer audience.

    • Scale Out: Adapt your design and ads for new niches; for example, if you have a successful "mechanical engineers" campaign why not adapt it for civil engineers, chemical engineers, etc.? You can also expand your buyer market; if a design worked well in the USA it might work in the UK too!

  • If you're still searching for a winner...

    • Try tweaking your design or seek advice from buyers; share a few potential designs with them to vote on. People feel more attached to a product they helped bring to life.

    • Try out different forms of promotion, and note the ones that are working best. Are you seeing a spike in sales after you post something featuring someone actually wearing the shirt, compared to just posting the link? Are one of your Facebook ads working better than the other?

  • Check out this example - one ad image performed much better than the other. 

10) Set-up for Future Success : Whether your campaign fails or suceeds, make sure you’re ready to go again!
  • Once your campaign finishes, sincerely thank your buyers for purchasing using the messaging feature. 

  • Make sure to save them as an audience with a specific genre in your dashboard in case you'd like to reach out with products they might be interested in later. 

Now, you're ready to reach (and maybe even exceed) your goals! If you need any help along the way, we're here for ya.