Discount codes are an incredible way to reward loyal customers, incentivize early purchases, and create excitement around the unique products you create.
How to create discount codes in 3 easy steps
1. Go to your Teespring Dashboard and select the “Promotions” tab
2. Create your “Promo ID” and select your discount amount (i.e. free shipping, monetary discount such as $5, or a percentage discount like15%), you can create a custom discount name (i.e. FREESHIP, 50OFF, etc.) or just use the auto-generate button circled in the image below. Then you can set the expiration date for the discount code and lastly, make sure your discount code’s status is switched to “on”.
3. Now add the discount code to the end of your campaign URL by adding “?pr=PromoID”. Make sure to test your URLs before sharing them with friends, past buyers, or in your advertisements!
And that’s it! When someone clicks on your campaign URL featuring the discount code this is an example of what they’ll see:
How to use discount codes to increase sales
1.Reward Your Past Buyers using the Buyer Message Tool + Discount Codes
Jesse purchased one of the soccer tees you created a few weeks back for $14.99. As a result, he’s put into the “Soccer Fans” audience you created using Teespring's Buyer Message Tool. Now, you can message Jesse and other buyers of your soccer tee with a special discounted link that they can use towards your new soccer tee campaign.
2.Offer Early Purchase Incentives to new buyers
Stephanie realizes the frequency of unit sales significantly increase once the first 3 items are sold on her campaign. To speed up the initial purchases on her campaign, she creates a Facebook advertisement featuring a discounted link (i.e. “15% off today only!”); this discount is only available on the first day of the campaign (to create a sense of urgency).