Springing for Online Influencers
Having a dedicated online following is an amazing way to sell custom merchandise and bring your followers together. Just follow these steps and you'll be up and running in no time!
Shady Penguinn, one of our major YouTube sellers talks about his experiences creating apparel with Teespring:
1. Ask Your audience what they want
Your audience will have all kinds of awesome ideas. Once you've collected them you can narrow it down to two options and have them vote. Create and sell the winner! This way the audience has a connection to the design before you start.
2. Post your shirt on your social channels
Post to all channels
Make sure you keep "pinning it" to the top in a social feed. When you post it include an image of the shirt and emphasize the limited edition nature of the product.
In some casesTeespring can get you a sample of your shirt before you start your campaign. Taking a photo shows your fans that it's something you want to wear too and gives the campaign a personal touch.
Use promo codes for the first 24 hours
A promotion is a great way to thank your first customers for their support. You can offer a discount on a dollar amount, shipping or percentages in your Teespring dashboard.
Campaigns using discounts have been proven to increase conversion rates by an average of 70%!
Collaborate on Content!
"Content creators are collaborating all the time with their content. As it turns out, that process works well with the campaign process as well!
Content creators are always collaborating on content. That process works well with the campaign process as well. Run a campaign with another influencer, or try cross-promoting each other's content.
Run a Contest
To build the hype you can offer to give extra prizes to a random selection of buyers. You can use the same design, but print it on exclusive merchandise.
Youtube gaming sensation Jahova offered branded controllers for fans who tweeted at him wearing one of his custom tees. See how he promoted it here:
Create a Hashtag for the Campaign
Then when it's over your fans can post image of themselves wearing the merchandise
3. Your All Set! Say thanks
Be sure to thank your fans and give shoutouts to the posters. It will make them excited to get in on your next shirt.