Welcome to Holiday 2015
2015 might be winding down, but we’re just getting started on the busiest selling season of the year! Want to get a better understanding of the holiday opportunity, and how you can strengthen your selling strategies this season?
Welcome to the 2015 Holiday Selling Playbook, where we’ve gathered our best tips for how to:
- Maximize your sales globally
- Create inspiring content - with templates and tutorials to help
- Compete in the next Tees the Season contest challenge
So read on, spring into the season, and don’t forget to come back often to check out ongoing global updates to this Playbook!
‘Tis the Season for Strong Sales
2015 is generally much stronger economically than in years past. Unemployment is down, disposable personal income is trending up, and inflation is generally in check. This holiday season, sales are projected to represent about 19% of the retail industry’s total annual sales of $3.2 trillion. In particular, online sales are expected to increase between 6-8% to total $105B (source: National Retail Federation). All said, these final two months of 2015 should see healthy retail sales growth.
‘Tis the Season for Holiday Selling!
Shoppers are starting make their (gift) lists and check them twice. This season, we want you to take full advantage of the opportunity to grow your business with the gift of tips.
In this new video, Power Springer Ty Huls will give you an insider’s view into the Q4 landscape, with strategies to help you be a success this Holiday season, including:
- Projected market growth
- Tips on campaign strategy, content creation, testing and optimization
- Don’t miss out! Click here* to watch the video, and start growing your business now.
‘Tis the Season for Ugly Christmas Sweatshirts
Yes, it comes as no surprise that Ugly Christmas Sweatshirts (Ugly Christmas Sweater style Sweatshirts) are one of the hottest trends of the season, and were extremely popular on Teespring in 2014.
|Date||Significance||2014 eCommerce Sales (US)||% Increase 2013 - 2014|
|Nov 1||Consumer online spending starts to increase||$22.7B in the 4 weeks leading up to Thanksgiving Day||+15%|
|Nov 27||Black Friday||$1.5B||+26%|
|Nov 30||Cyber Monday||$2B||+17%|
|Nov 30 - Dec 7||Cyber Week||$9.1B||+14%|