Top 3 Online Shopping Trends of the 2015 Holiday Season
The new 2015 Holiday Shopping Prediction by Adobe has a promising global forecast for online sales this year! Keep in mind this is one of the most comprehensive reports in the industry; Thanksgiving and Cyber Monday predictions from 2014 were within 2% of real results.
1. the best time to sell
The biggest online shopping days range from November 27 to December 15th in both the US and EU; this year sellers can take full advantage of the increase in online purchases thanks to Teespring’s new extended holiday deadline! Cyber Monday is expected to the biggest one to date in both the UK and USA, and Black Friday could be the biggest online shopping day of the year for UK buyers.
2. The best channels to reach customers
Northern Europe and the US are expected to have some of the most mobile-oriented shoppers this year. Mobile will drive majority (51%) of shopping traffic for first time in the US. Shoppers are more likely to find discounts via display ads and social media.
3. the best reasons to buy online
Lower prices and good deals are the top two reasons many consumers choose to shop online in the US (66%) and Europe (67% UK, 54% France, 40% Germany) during the holidays. To capitalize on this trend we recommend using Teespring’s discount codes to help you increase sales during this period, especially during Black Friday and Cyber Monday. Consider using discount codes in conjunction with the Teespring’s buyer message tool as well.
Bonus Tip: Have you noticed the new categories featured on Teespring.com? Include tags when setting up your campaigns for the chance to be featured on the homepage, i.e. include a "pet" tag for your dog design, "job" for an accountant tee, etc.!