Thanks to everyone who made our latest Holiday Contest a big hit! Read on for the full download of Tees the Season 2015. 

Thanks to everyone who made our latest Holiday Contest a big hit! Read on for the full download of Tees the Season 2015. 

So How Did We Do?
TimelineOctober 15th - December 31st
Participants1,610
Units Sold1,037,403 (Goal: 1,031,318)
Incremental Units176,017k - (Goal: 129,253)
Reactivated159, (2% of all units)
Total # of Winners66
Prize Money AwardedOver $285,000
Hoodie Lift+82k Lift in sweater unit sales
Euro-Tipping Challenge30 sellers 1st time success
Cha-Ching Challenge2,130 combined units sold by winner
Goal-den Days Part I~20% made goal
Goal-den Days Part II~15% made goal
Lift in Holiday SpiritInfini(tee)%!!

WHAT WE LEARNED:

  • Our sellers LOVE receiving goals + swag
  • We risk seeming inauthentic or cruel by running contests too frequently or when sales are down
  • The people who win contests aren't the ones who spend hours complaining in TS News ¯\_(ツ)_/¯
  • Sellers LOVE data (shoutout to Dawson, Kartik, J.Kap + team for the NEW contest analytics tab!)
  • In tough times, throwing sellers a bone really helps sen(tee)ment (aka the 2.5X promo post Christmas)
  • Every one of our competitors has caught on to the magic of contests - it's the new industry normal
  • When it comes to Global selling, it can be as easy as suggesting a different market! Special shoutout to the Global Community Team: Kate, Thu Ha, and Lutfi for keeping sellers mo(tee)vated in every corner of the globe.

MORE RESOURCES:

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Top Campaigns:

  • https://teespring.com/crus101
  • https://teespring.com/ipapa
  • https://teespring.com/otrs
  • https://teespring.com/way-too-cool
  • https://teespring.com/bttfday
  • https://teespring.com/rackhb
  • https://teespring.com/grandad-can-fix-it
  • https://teespring.com/old-man-club
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